Praia da Costa Shopping®
Brand identity created for Shopping Praia da Costa, which combines luxury brands with a cozy atmosphere in the city’s most prestigious location. The project was conceived as a revitalization of the previous logo—a wind vane—which reflected the Sá Cavalcante Group. Building on this premise, we drew direct inspiration from the rhythmic movement of the ocean.
The symbol created is a reinterpretation of the old one and incorporates elements that are intrinsic to the brand.
Art Direction Beto Gozzo
The lines are inspired by LIVING waters, suggesting transparency and fluid movement;
The symbol also functions as a seal and can be applied in various ways;
It subjectively suggests that the mall brings together a variety of activities;
The playful shape has emotional appeal and reflects a family-friendly atmosphere.
The organic symbol contrasts with the linear decorative finish;
The shape is derived from the letters P and C;
A shopping mall needs to be full of life, just as a heart needs to pump blood to the body, attracting people with activities focused on family and leisure.
WE CREATED A BRAND THAT SHOWS THAT THE MALL IS FULL OF LIFE, BRIMMING WITH ENERGY, AND CAPTIVATING FROM THE INSIDE OUT.
