AHO®

We developed the concept to celebrate the 50th anniversary of one of Brazil's most prestigious law firms. The case developed in 2018 preceded the launch of the new brand and introduced the firm's new name. Defined in conjunction with the lawyers, the firm formerly known as Hamilton de Oliveira Advocacia was renamed AHO - Advocacia Hamilton Oliveira.

Direção de Arte Beto Gozzo

Fotografia Thiago Lima Marcelino

Art Direction Beto Gozzo

The mission

The Boutique Office, which values its origins and history, celebrated its 50th anniversary together with the anniversary of the Brazilian Constitution at an event in the country's capital attended by the Supreme Court of Justice.

AHO is the synthesis of three fundamental aspects represented by geometric shapes: Triangle + A represent Audacity, Square + H represent Honesty, and Circle + O represent Objectivity. The unified shape is decoded into a symbol of maximum balance and justice, representing the core of the law.

"It is a milestone that highlights our unique ability to harmonize tradition with innovation."

"Celebrating 50 years of existence is a significant milestone. This achievement demonstrates not only longevity, but also success and resilience over the decades."