Clínica Leal®

In 2023, we created the entire concept for Clínica Leal in order to add maximum value to the brand. Generating conceptual breadth for the brand to highlight the connection between clinic and patient was what guided the creation of the Side by Side concept.

A total of 3 different concepts and logos were created, all of which were approved. After some application studies, the one preferred by Dr. Daniela Leal and her team was chosen.

Art Direction Beto Gozzo

Architectural Project Contemporare Arquitetura

Photography mulher do Jonny ver nome.

The logo was born from the conceptual triad that unites elements inherent to the brand and that mirror Dr. Daniela Leal's persona.

ELO - Union and commitment between doctor and patient and technology and affection;

SIGNATURE (Griffe) - Denotes work that stands out and incorporates specialized treatment;

JEWEL - An element that reflects the result of a process, the polished jewel also represents the patient. Maximum Value.

AçaíNOW®

COPA BRASIL®

LIGGO®

Mtrek®

Check out also the cases