AHO®

We developed the concept to commemorate the 50th anniversary of one of Brazil's most respected law firms. The case developed in 2018 preceded the launch of the new brand and introduced the firm's new name. Defined together with the Doctors, the firm previously known as Hamilton de Oliveira Advocacia was renamed AHO - Advocacia Hamilton Oliveira.

Art Direction Beto Gozzo

Photography Thiago Lima Marcelino

The Mission

To highlight its origins and history, Escritório Boutique celebrated its 50th anniversary together with the anniversary of the Brazilian constitution at an event in the country's capital attended by the Supreme Court of Justice.

AHO is the synthesis of three fundamental aspects represented by geometric shapes: Triangle + A represents Audacity, Square + H represents Honesty and Circle + O represents Objectivity. The unified form is decoded into an ultimate symbol of balance and justice, which represents the core of the law.

"Celebrating 50 years of existence is a significant milestone. This achievement demonstrates not only longevity, but also success and resilience over the decades."

"It's a milestone that highlights our unique ability to harmonize tradition with innovation."

The brand's purpose is to be connected with the action and sports lovers.

Celebrating 50 years is a unique opportunity to reflect on past achievements, express gratitude to those who have contributed to success and look to the future with optimism.

AmiGO®

BEERCARDS®

BLCKSTRM®

Clínica LEAL®

Check out also the cases